PRIVACY POLICY

1. INFORMATION WE COLLECT

We may collect the following categories of information:

a) Personal Information

• Name, email address, phone number
• Account login credentials

b) Health & Lifestyle Data (Sensitive Personal Data)

• Dietary preferences
• Health conditions (if voluntarily provided)
• Meal logs, calorie intake, weight, and fitness data

c) Usage & Device Data

• IP address, device type, operating system
• App usage behavior, logs, crash reports

d) Media & Camera Data

• Images of food or items uploaded by users
• Used for AI-based recognition and analysis

e) Payment Information

• Subscription details and billing history
  (Payments are processed via secure third-party providers; we do not store full card details)

f) Order & Marketplace Data

• Product orders, delivery address
• Purchase history and transaction details

2. HOW WE USE YOUR INFORMATION

We use your data to:

• Provide, operate, and improve the Services
• Generate AI-based insights and recommendations
• Personalize user experience
• Process subscriptions and marketplace orders
• Communicate updates, offers, and support messages
• Ensure platform security and prevent fraud

3. AI & THIRD-PARTY PROCESSING

Nutriiya may use third-party artificial intelligence service providers (such as OpenAI or similar technologies) to process certain data, including food images and user inputs, in order to provide features such as food recognition and nutritional analysis.

You acknowledge and agree that:

• Certain data may be transmitted to these service providers for processing
• Data is shared only to the extent necessary to deliver functionality
• We implement safeguards to protect personal data during such processing
• We do not authorize third-party providers to use your personal data for their independent purposes beyond providing services to Nutriiya

Some data may be anonymized and used to improve system performance and accuracy.

4. LEGAL BASIS FOR PROCESSING

Where applicable, we process your data based on:

• Your consent
• Performance of a contract
• Compliance with legal obligations
• Legitimate business interests

5. DATA SHARING & DISCLOSURE

We do not sell your personal data.

We may share your data only in the following cases:

• With service providers (hosting, analytics, payments, AI processing).
• With marketplace partners for order fulfillment (see Section 6).
• To comply with legal obligations
• To protect rights, safety, or prevent fraud

6. MARKETPLACE & PARTNER PRODUCTS

Nutriiya may offer products and services from third-party partners.

a) Platform Role

Nutriiya acts as a platform facilitator and not the seller of third-party products unless explicitly stated.

b) Data Sharing for Orders

We may share necessary user information with partners, including:

• Name
• Contact details
• Delivery address
• Order details

c) Partner Responsibility

Partners are solely responsible for product quality, safety, delivery, and compliance with applicable laws.

7. THIRD-PARTY SERVICES

We may integrate with third-party services such as:

• Payment gateways
• Analytics tools
• Health device integrations

These third parties operate under their own privacy policies. Nutriiya is not responsible for their practices.

8. DATA RETENTION

We retain your data:

• For as long as your account remains active
• As necessary for legal, regulatory, and operational requirements

You may request deletion of your data at any time.

9. YOUR RIGHTS

Depending on your jurisdiction (including laws such as GDPR), you may have the right to:

• Access your data
• Correct inaccurate data
• Request deletion
• Withdraw consent
• Object to or restrict processing

Requests can be made via support@nutriiya.com

10. DATA SECURITY

We implement reasonable and industry-standard security measures, including:

• Encryption in transit and at rest
• Secure infrastructure and restricted access controls

However, no system can guarantee absolute security.

11. INTERNATIONAL DATA TRANSFERS

Your data may be transferred and processed outside your country, including in India and other jurisdictions.

We ensure appropriate safeguards are implemented for such transfers.

12. CHILDREN’S PRIVACY

The Services are not intended for individuals under 18 years of age.

We do not knowingly collect personal data from children without parental consent.

13. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to:

• Improve functionality
• Analyze usage
• Personalize content and experience

Users can manage cookie preferences through their device or browser settings.

14. DATA BREACH RESPONSE

In the event of a data breach:

• We will take immediate steps to contain and mitigate the issue
• Notify affected users and authorities where required by applicable law

15. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time.

Continued use of the Services constitutes acceptance of the updated policy.